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Our Mission

Over 550 Million Shampoo Bottles End Up In Landfills
Every Year. In addition to landfills, every day up to 8 million pieces of plastic (including shampoo bottles) end up in OUR oceans. This pollution results in damage to the environment, to the health of all organisms, and to economic structures worldwide⁠.

One Shampoo Bar Can Reduce 3 Bottles From Entering Landfills & Oceans. Join Us On Our Journey To Reduce Plastic Waste.

It's all about you.

Naturel hears you.

We understand that you want products that are affordable, kind to the earth, embrace diversity and make you feel and look good. Our shampoos, conditioners and body products are perfect for all hair types and offer the eco-friendly convenience you’re jonesing for. They tackle a variety of issues with the uncanny ability to add volume, moisturize, tackle scalp issues and relax curls.

Because “I want bad hair” said no one ever.

Meet the Founder

"I began naturél because I wanted to ensure that our planet will be sustainable for future generations."

Founded by California native Melissa Lunt in 2020, naturel is a brand that is constantly evolving to meet the needs of it's growing customers. One small change can make a huge impact on the environment! Join Us On Our Journey To Reduce Plastic Waste.